Europe’s Arla Foods established a new business region in Asia. The company said it is integrating its markets in China and South East Asia in a new regional market called Business Unit Asia. The regional office will open on March 1 in Kuala Lumpur, Malaysia. Jesper Colding was appointed senior vice president to lead the business unit. He was a marketing vice president at Mengniu Dairy China.

Arla Foods is an international dairy cooperative owned by 13,500 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxemburg and the Netherlands.

The new Asia unit will cover Chinese retail sales through a partnership with Mengniu Dairy China as well as the South East Asia market. 

 Arla also announced that the current head of Arla’s Business Unit China, Frede Juulsen, will take up a new role in Arla, which includes responsibility for TPM (Third Party Manufacturing), Global Infant Milk Formula and the Supply Chain in Consumer International.