|Equipment is demonstrated at the International Dairy Show in 2011. 2013's show featured enhanced programming and new on-floor promotions.|
The successful increase in attendance for the 2013 dairy show has won The International Dairy Foods Association (IDFA) recognition in Trade Show Executive’s (TSE) Fastest 50. The IDFA was happy to report a nearly 50% increase in buyer attendance for the show.
"We are thrilled the International Dairy Show has been selected for TSE’s Fastest 50,” said Robin Cornelison, IDFA trade show director. “The show has been in a transition period the last few years and we are pleased with this momentum going into the 2015 show.”
Dairy industry suppliers and processors attended the International Dairy Show Advisory Committee meeting during Dairy Forum 2014 last month to discuss plans for the 2015 International Dairy Show in Chicago. Representatives from more than 25 exhibiting companies and IDFA board members learned about continued enhancements for the 2015 show and heard IDFA's exciting new ideas for promoting this and future shows.
Increased and enhanced on-floor activities continue to be an area of emphasis for 2015, including:
- Increased on-floor education in iDairy Show theater and programming with larger set and more seats,
- Adding more on-floor food and beverage events, expanding closing reception and awards presentations,
- Expanding pavilions focusing on transportation & distribution, innovation and ingredients,
- Continued partnership for the Collegiate Dairy Contest, and
- More networking lounges.
“In 2013, IDFA co-located with FPSA, giving more than 19,000 total attendees the opportunity to view both trade show floors – nearly 315,000 square feet of exhibits, offering everything that dairy companies need to run more efficiently, create new products and improve profitability.” said Neil Moran, IDFA senior vice president, finance, administration and trade show. “We are looking forward to an exciting 2015 event and have already sold more than 62% of the show floor.”
Exhibit sales for the 2015 International Dairy Show are now open. The show will be held September 15-18, 2015, co-located with FPSA’s Process Expo at McCormick Place in Chicago.
The International Dairy Foods Association, Washington, D.C, represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies within a $125-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's nearly 200 dairy processing members run nearly 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85% of the milk, cultured products, cheese, ice cream and frozen desserts produced and marketed in the United States. IDFA can be found online at www.idfa.org.
SOURCE: The International Dairy Foods Association