Whole milk sales outpaced skim/low-fat milk for the 52 weeks ended Dec. 1, 2013. The whole milk category overall was up 1.09% in dollar sales to $4.5 billion but unit sales were down 0.8% according to data from Information Resources Inc., Chicago.
Seeing a dramatic increase in both dollar and unit sales of refrigerated whole milk was Hiland Dairy, Springfield, Mo. Dollar sales were up 46% to $91 million while unit sales increased 41% for this unit of Prairie Farms Dairy. Oak Farms Dairy (a Dean Foods brand) saw unit and dollar sales increase by almost 16%, bringing sales up to $70.3 million.