Coach Farm, Pine Plains, N.Y., introduced Rawstruck, a raw milk aged goat cheese. After 28 years of pasteurized cheese making, this is the company’s first raw milk goat cheese.

Rawstruck is created from the milk of Coach Farm's own herd of dairy goats. The curd is hand ladled, hand shaped and set to age. In compliance with current federal regulations of the sale and consumption of raw milk cheeses, it’s aged for 60 days before its release.

To help name the new cheese, Coach Farm teamed up with the publication Culture: the Word on Cheese magazine to create a public naming contest through combined social media channels. To engage the public and encourage name submissions, videos of the process were posted online and bloggers were requested to submit product reviews and pairing ideas.

The new goat cheese is available for distribution in 4 pound wheels with a suggested retail price of $24.99 per pound.

Got a new dairy product to contribute? Submit it to Dairy Foods here.