Dannon analyzes data to optimize forecasting and get product on the shelf
The yogurt maker needs to ensure product availability at the shelf at the right time and minimize waste through optimized forecasting.
The Dannon Co., White Plains, N.Y., produces approximately 200 types of flavors, styles and sizes of cultured refrigerated and frozen dairy products. The dairy processor needs to ensure product availability at the shelf at the right time and minimize waste through optimized forecasting.
At the Smarter Commerce Global Summit in Nashville, Tenn., in May, IBM announced that Dannon is using IBM’s cloud-based predictive analytics to ensure it has the right product mix delivered at the right time to satisfy consumers in the $7 billion U.S. yogurt market. Through the use of integrated analytics planning, Dannon is able in real-time to improve forecasting abilities.