The Rum Diaries: could Bacardi's new interactive label have an application for dairy beverages?
Dairy processors of milk, juice, iced tea and other beverages should take note of a new label technology being used on liquor bottles. Temperature-sensitive ink and a printing process have creative interactive animated graphics on bottles of Bacardi rum. Think of what that could do for a bottle of eggnog or orange juice.
Spear Inc., Mason, Ohio, has collaborated with Bacardi USA, Coral Gables, Fla., to develop an interactive label that is paired with its introduction of two new rum flavors — Bacardi Wolf Berry and Bacardi Black Razz.