Honest Tea Launches Consumer-interactive Tumblr Site
Honest Tea released “Keeping it Honest,” the second edition of its annual Mission Report, available at www.honesttea.tumblr.com. This medium allows Honest Tea to maintain a regular dialogue with its readers through posts on individual topics of interest. The Tumblr page will be updated throughout the year, as the company works to advance its mission. For more information, check out the non-dairy beverage section of Dairy Foodsmagazine’s State of the Industry report, November 2011 issue.