Arla Foods Shows it's Possible to Make Provenance Have a Global Reach
Provenance has been a buzzword in the food industry for the past several years and momentum behind it continues to build. Connecting ingredients to a particular place of origin has become a mainstream marketing strategy, but in the dairy category, it is usually related to local milk production. In Sweden, Arla Foods shows that it is possible to make provenance have a more global reach. This dairy processor’s Touch of Africa range includes unique ingredients that are native to that continent. The Melon/Lemon/Baobab Drinking Yogurt features the fruit from the baobab tree, which is native to southern Africa and boasts exceptionally high vitamin C content. Another variant, Pomegranate/Hibiscus/Cardamom, includes flavors that are better-known to European consumers but are far from mainstream.