
A Helping Hand
There are many state and regional industry groups working with processors and producers to contribute to the marketing of dairy products; here are some of the most visible.
International Dairy Foods Association (IDFA)
Washington, D.C.
Washington, D.C.
IDFA represents the
nation’s dairy processors and their suppliers, with a membership of
530 companies. It is composed of three constituent organizations: the Milk
Industry Foundation (MIF), National Cheese Institute (NCI) and
International Ice Cream Association (IICA). IDFA’s 220
dairy-processing members run more than 600 plant operations, and range from
large multinational organizations to single-plant companies. Together they
represent more than 85 percent of the milk, cultured products, cheese and
frozen desserts produced and marketed in the United States.
The mission of IDFA is to provide strategic leadership
to association members, government officials, customers and other audiences
to promote full and open markets to maximize sales; coordinate
industry-wide consumer communications and marketing programs; coordinate
the elimination of trade barriers and opening of markets for U.S. products;
provide proactive, effective member services in the legislative,
regulatory, technical and educational arena; seek the elimination of
unnecessary regulations that impede member sales; and reduce government
intervention in commercial markets.
IDFA works closely with the Milk Processor Education
Program (MilkPEP) to promote the “got milk?” Milk Mustache
program on a national level, as well as the “Body by Milk” and
“Think About Your Drink” marketing campaigns.
For more information, visit www.idfa.org or
www.milkpep.org
California Milk Advisory Board (CMAB)
South San Francisco, Calif.
South San Francisco, Calif.
The CMAB was formed in
1969 as an arm of the California Department of Food and Agriculture to
promote California dairy products in an ever-growing and competitive
marketplace. It operates on the principle that a healthy dairy industry is
just as important to consumers as it is to milk producers, and that the
availability of California dairy products contributes to the good health
and well-being of the state’s population.
The CMAB aggressively promotes dairy products with
generic advertising utilizing print, radio, television and outdoor media,
in-store promotions and publicity. It develops pamphlets, brochures,
recipes and other educational materials to inform the public about
California’s milk industry and the importance of milk and other dairy
products in their diets.
More information is at www.realcaliforniacheese.com
California Milk Processor Board (CMPB)
Berkeley, Calif.
Berkeley, Calif.
The California Milk
Processor Board was established in 1993 to make milk more competitive and
increase milk consumption in California, perhaps known best for creating
the ongoing “got milk?” campaign. “Got milk?” is a
federally registered trademark that has been licensed by the national dairy
boards since 1995. The CMPB is funded by all California milk processors and
administered by the California Department of Food and Agriculture.
The board’s Web site is www.gotmilk.com
Wisconsin Milk Marketing
Board (WMMB)
Madison, Wis.
Madison, Wis.
The WMMB is funded by
Wisconsin dairy producers, who in 1983 voted to establish a mandatory state
milk marketing order to help affect demand for dairy products made from
Wisconsin milk.
Increasing demand for Wisconsin’s raw milk
remains WMMB’s goal. Because the majority of Wisconsin’s raw
milk is used to make cheese, the most effective way to accomplish this goal
is to develop the ongoing Wisconsin Cheese campaign, including sales and
marketing programs in the retail, foodservice and food processing channels.
WMMB has expanded its retail promotions into all 50
states and is increasing its emphasis on foodservice operators. An
integrated communications program also plays an important role in building
demand for Wisconsin milk by maintaining, and in some cases establishing,
awareness of the high quality found in Wisconsin milk and dairy products.
More information is at www.wisdairy.com
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