No Brainers

No Brainers
by Shonda Talerico Dudlicek
Consumers are looking for obvious benefits in
packaging for food safety.
What’s the
all-encompassing trend in packaging for food safety? Instinctive use,
meaning that the selected safety feature has to be easy for the consumer to
identify, understand and use.
So says Stephane Auclair, dairy category manager in the
food packaging division at IPL Inc., Saint-Damien, Quebec, Canada. A 2004
IPL survey queried more than 200 consumers in three major North American
markets and found 94 percent considered it very important for a food
container to have a tamper-evident system.
“In addition to the fact that consumers clearly
prefer food packaging that are resistant to tampering, they also prefer the
feature to be visible,” Auclair says. “Let’s also not
forget that, in addition to assuring the integrity of the contents, the
tamper-evident feature needs to be easy to find and easy to use.”
IPL’s built-in tamper-evident safety system
offers visual and physical evidence of any tampering, secure closing
with no additional seal for simplified production and reduced operating
costs. “Even after the safety tab has been removed and the lid
opened, resealability will not be compromised,” Auclair says.
“Lids are easy to open and close each time and the container skirt
provides assurance that the lid will not come off during
transportation.”
Blackhawk Molding developed its own capping systems and
works with machinery companies such as Federal, Fogg, Filler Specialties
and Change Parts to adapt their equipment to Blackhawk’s caps. The
Addison, Ill.-based company has developed and patented its Super Quad cap
to convey the feel, sound and visibility of the “snap” of the
tamper ring from the cap upon opening, says general manager Dale Berg. The
ring fits into a well on the bottle to make tampering more difficult.
Other Blackhawk innovations include its Fresh Seal
System, featuring a film over-wrap that interacts with the neck of the
bottle. “The film communicates any tampering that may occur by the
destruction of the integrity of the wrap,” Berg says.
Blackhawk also patented its Clear Cap that allows the
consumer to see that a foil liner is present on the bottle under the
cap. This product is available either with printed or plain foil under the
cap and with either a clear or tinted cap.
International Dispensing Corp. introduced the Fresh
Flow Tap, a low-acid aseptic dispenser that can safely dispense
shelf-stable product without breaking sterility. Liquid product can be
dispensed from a flexible bag or pouch without bacteria or oxygen entering
the package.
“If you take a look at the service our company
provides the industry, it’s that we’ve changed the rules in the
way aseptic products are dispensed,” says Gary Allanson, president
and chief executive officer of the Hanover, Md.-based firm. “This
helps the industry from a food safety perspective and an awareness that
says wow, this can be done. We’ve developed assembly equipment that
allows this valve to be automatically assembled, in line, at a very low
cost. We’ve also created assembly equipment that allows us to produce
a product that is 100 percent inspected.”
More with Less
Membrane lidding, which is gaining popularity for dairy
drinks and yogurt, relies on adhesives. With conventional lidding, the seal
is provided by the horizontal tamper-evident band. This mechanical sealing
is done adhesively around the flange or bottle. Contamination can occur due
to splashing or gaps in the seal.
“A loose seal will
tell the consumer if contamination has taken place,” says Dr. Donna
Visioli, senior technical program manager at DuPont, Wilmington, Del.
“The consumer is most concerned that plastic fell into their
food.”
DuPont sells sealants that close membrane lids. Seals
are faster to use and rely on temperature rather than a mechanical means to
seal. “You lock them up and they’re peelable. You can get a
fingernail through it,” Visioli says.
Even more membrane lids for single-serve packaging will
be introduced in the United States because American consumers disdain
overpackaging. “When you have something that’s excessively
packaged, say with a snap-on lid and membrane, it turns consumers
off,” Visioli says.
Consumers also are demanding more attention to detail,
Allanson says, heightening awareness of food allergies, especially peanuts;
and foodborne illnesses, like mad cow and avian flu.
“People are starting to understand the risks
that are out there that could impact the food supply,” Allanson says.
“It started with terrorism, 9/11 and bioterrorism, then SARS, then
avian flu, and hepatitis and HIV keep popping in and out. Consumer
awareness for food safety has climbed exponentially, and so the cutting
edge is, how are you going to protect the food supply once it gets into the
flexible packaging or bag? Our company offers an insurance policy, a tap
that doesn’t break sterility and is commercially proven.”
Auclair says many food processors are now offering
tamper-evident packaging as an added value to their product.
“Let’s just say the 9/11 events, anthrax and other bioterrorism
threats have just consistently increased the retailer’s, the
processor’s and consumer’s level of awareness,” he says.
Dairy processors are looking for efficient solutions
that will not compromise the safety of their product, Auclair says.
“There’s great benefit for the processors when they can offer
content security without having to deal with the application of an
additional seal or shrink band,” he says, adding that IPL has been
successful with its rigid plastic packaging products with built-in tamper
evident system.
Allanson says dairy processors are just realizing
available opportunities of aseptic processing and packaging and the risks
involved if they don’t have up-to-date equipment. “Dairy
processors are asking for larger products that are aseptically processed
and filled,” he says. “They’re asking for cost-effective
aseptic processing and packaging with faster filling speeds and larger
pack sizes.”
Tight Security
Ameri-Seal Inc., manufacturer of PVC Pre-Forms,
combines tamper-evident packaging with printing capabilities on
heat-shrinkable closures for food packaging safety.
“Pre-Forms are the perfect closure seal for
butter, margarine, ice cream, cottage cheese, sour cream and yogurt
containers — virtually anything that is packaged in a tub,”
says Devin Millstein, marketing director for the Chatsworth, Calif.-based
company. “Once the Pre-Form is shrunk on the product, it assures the
most obvious form of tamper resistance. If someone violates the package, it
is easily visible.”
Pre-Forms are used as primary and secondary packaging
and are available in clear and custom colors. Using rotogravure, up to
eight colors can be printed on the package.
ScanTrac 200, a high-performance X-ray system for the
food, beverage and pharmaceutical industries, detects product contamination
and package assembly errors at conveyor speeds of up to 700 feet per
minute.
The system uses low-energy X-ray and image-processing
software to detect the smallest contaminants such as metal, shards of
glass, stones, bone, rubber and other dense foreign materials contaminating
products packed in cartons, cans, plastic and glass. It also detects
product voids and underfills, as well as damaged containers and can verify
package components and product composition conform to specifications. It
will automatically remove rejected product from the production line.
ScanTrac 200 is offered by InspX LLC, a joint venture
between Key Technology, Walla Walla, Wash., and Peco Controls, Fremont,
Calif.
For dairy processors looking to maintain optimum
product integrity during packing and shipping, A-B-C Packaging Machine
Corp., Tarpon Springs, Fla., developed its Model 800 case packer to
accommodate shrink wrapped multi-packs dairy products. The case packer
provides automatic product accumulation, case erecting, packing and sealing
in one machine up to 25 cases per minute. It incorporates features for
gentle product handling to eliminate scuffed overwraps or damaged graphics.
m
Shonda Talerico Dudlicek is a freelance journalist and
a former managing editor of Dairy Field.
PACKAGING CAN KEEP COPY CATS FROM DEBASING BRANDS
When it comes to food
safety and packaging, folks usually think about tamper evidence. But one of
the emerging trends in this area is brand authentication to fight
counterfeiting. Closures that can’t be reproduced can help secure
both the integrity of the brand and the product inside the package.
For example, infant formula often falls prey to
counterfeiters. Crooks will dump out the product and replace most of it
with powdered creamer, cutting that with just enough actual formula so that
the consumers are fooled by its appearance. Bottled water, coffee and
granulated and powdered food products also can fall prey to such swindles.
“In many cases, the counterfeiter wants repeat
consumers,” says Carolyn Burns, global marketing manager for DuPont,
Wilmington, Del. “It didn’t kill you, and it tastes good, so
you’ll buy it again. Not like the Tylenol scare, when that
couldn’t be prevented because there was no tamper-evident packaging
in place.”
Counterfeiters rely on the equity of the usurped brand
to move their merchandise. “Counterfeiters don’t need R&D,
marketing or engineering,” Burns says. “They just need to
satisfy the next link in the chain.”
Widespread overseas, this deceptive practice is on the
rise, Burns says. “We don’t want to scare consumers. There is
some degree of consumer awareness. It’s not a case of someone causing
harm,” she says. “Not that terrorism is not a grave concern.
This is why tamper-evident closures are so important.”
Product counterfeiting awareness is developing in the
United States, with the Grocery Manufacturers Association recently
launching an anti-counterfeiting strategy. DuPont has been working with
multinational companies to help create proprietary seals that can’t
be duplicated. That’s where authentication comes in.
“If you can take seals for your adhesives and
give them a unique appearance, then the consumer will know that’s a
pure product,” Burns explains. “The dilemma is it’s a
very fine line. You’re not creating a fear; you’re creating a
look. It’s a strong case for a uniform approach, something that the
consumer would be accustomed to seeing.”
The trick is staying one step ahead of the bad guys.
In one instance, a company developed a particular closure that took six
months to commercialize but took counterfeiters just three months to
reproduce, says Dr. Donna Visioli, senior technical program manager at
DuPont.
Another alternative is keeping the consumer out of the
loop and having the brand owner run a reverse milk run, in which there
would emerge a pattern, Burns says. She also points to smart packaging that
uses a temperature-sensitive label.
Visioli says the focus is on protecting the product
through its packaging. “But it would have to be a high-value
product,” she adds. “It’s hard to justify a 50-cent
[security] chip on a 75-cent yogurt.”
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