Sweet Substitutes
by Lori Dahm
Alternatives to sugar are appearing in more dairy
products due to consumer demand.
Foods that offer consumers
a health benefit or weight management solution have become extremely
important in today’s obesity-focused climate, and as a result,
sweetener ingredients that reduce or eliminate sugar have been pushed into
the limelight.
Sweetener ingredients are increasingly being used to
partially or fully replace fructose in several dairy categories, most
notably in ice cream, but also in yogurts and flavored milk beverages.
Much of this new sugar reduction trend was fueled by
the low-carbohydrate craze that is fading away. Foods and beverages that
rode the low-carb wave were formulated without sugar or with reduced sugar
levels, utilizing either high-intensity sweeteners with bulking agents or
polyols to replace the sweetness of fructose.
Although consumers have stopped obsessing upon
low-carb options, the effect of a nation trying to lose some of its girth
remains a prevalent force for the food industry. The newly released Food
Guide Pyramid and the 2005 Dietary Guidelines encourage consumers to avoid
added sugar whenever possible. And the purported evils of high-fructose
corn syrup continue to motivate mothers and other consumers to seek foods
and beverages that don’t deliver the ‘empty calories’ of
fructose.
“Consumers are increasingly calorie conscious.
The growing awareness of the dangers of being overweight means that
health-conscious consumers are interested in alternatives that will help
them keep in shape,” says Brendan Naulty, vice president of sales and
marketing, Ajinomoto Food Ingredients LLC, Chicago. “Consumers’
primary concerns are the levels of fat and sugar in their diet. In a survey
conducted last year, 37 percent of 1,000 American consumers spontaneously
listed sugar as an ingredient that is bad for them, and 28 percent listed
fat. Yet very few people — less than 1 percent of the sample —
were trying to avoid low-calorie sweeteners.”
For manufacturers, using either high-intensity
sweetener ingredients or the polyols to create products that consumers
perceive to be healthier is a winning proposition. Knowing how to formulate
these foods and beverages successfully requires an understanding of the
different functional characteristics that the sweetener ingredients deliver
in various types of food applications and how these ingredients are
optimally used in formulation.
In the Freezer Case
The dairy category demonstrating the biggest increase
in the use of sweetener ingredients is ice cream and frozen desserts.
Reduced-sugar or no-sugar-added ice creams have become extremely popular
with consumers who are reluctant to forfeit indulgence and seek decadent
frozen desserts with lower sugar levels. Commonly used sweetener
ingredients in ice creams include Litesse polydextrose, acesulfame
potassium and various polyols, and more recently the use of Splenda-brand
sucralose in ice cream has become widespread.
“Frozen dairy desserts require a delicate, clean
flavor. Splenda sucralose is made from sugar, tastes like sugar and does
not produce a browning reaction during pasteurization, which results in an
overall cleaner flavor,” says Joni Simms, technical service manager
of the food and ingredients Americas division of Tate and Lyle, Decatur,
Ill. “In addition, being readily soluble, Splenda sucralose can be
easily incorporated into a wide range of frozen dairy dessert base mixes
without settling, precipitating or causing any changes to regular
production methods.”
The consumer marketing by McNeil Nutritionals of
Splenda has been successful in communicating to consumers an assimilation
between Splenda and sugar (provoking legal action by the Sugar
Association), and it is likely that consumers are embracing the increasing
presence of sucralose in reduced-sugar ice creams and other products
because of this association.
Ice cream applications that utilize sweetener
ingredients require a replacement for sugar’s bulking qualities, and
a combination of maltodextrin and polydextrose is recommended for use with
Splenda, along with sorbitol to achieve the proper freezing point
depression.
Other frequently used sweetener ingredients in ice
cream formulations include other polyols.
“Our Litesse polydextrose is frequently used in
no-sugar-added, reduced-sugar, low-carb and light ice creams for sugar
replacement, calorie reduction and carbohydrate management,” says
Donna Brooks, product manager of Litesse and lactitol at Danisco
Sweeteners, Ardsley, N.Y. “Lactitol also works well in these types of
ice creams because it also replaces sugar, reduces calories and is
non-glycemic. And because lactitol is derived from milk sugar — lactose
— it provides excellent taste.”
Litesse has a long history of being used in
no-sugar-added ice creams and is well-suited to help enhance the texture
and mouthfeel of reduced-sugar ice cream products. That Litesse is also a
prebiotic fiber is another positive health benefit the ingredient offers.
“Sunnet-brand acesulfame potassium is used in
many sugar-free ice creams due to its blending ability with nutritive and
non-nutritive sweeteners, and its unique, clean, upfront sweet
taste,” says Graham Hall, president and chief operating officer,
Nutrinova Inc., Somerset, N.J. “Another technical benefit of Sunnett
is its heat stability that makes it viable in dairy manufacturing
processes.”
Sucrose and corn syrup solids are the traditional
sweeteners used in regular ice cream products; they add functional
characteristics such as sweetness and bulk, and also depress the freezing
point.
“At last year’s IFT [Institute of Food
Technologists show] we featured our no-sugar-added vanilla and chocolate
ice creams that use a maltitol syrup designed to replace sucrose and corn
syrup. Because maltitol is 90 percent as sweet as sucrose, no high-potency
sweetener is required,” says Dr. Ron Deis, Ph.D., vice president of
technology, SPI Polyols, New Castle, Del. “Polyols do not participate
in Maillard browning, so a no-sugar-added vanilla ice cream is whiter in
appearance than its sugar counterpart. but the sweetness and texture are
very close to a regular ice cream, according to extensive sensory studies
conducted at Penn State.”
When alternative sweetener ingredients are used in ice
cream and frozen dairy desserts, the product attributes such as bulk,
sweetness and freezing point must be considered and offset by other
ingredients in the formulation.
“Most no-sugar-added products, and especially
the no-fat or lowfat products, often contain high levels of polydextrose or
maltodextrin to help provide body to the ice cream, but these ingredients
can sometimes mask flavor,” says Linda Dunning, dairy technical
manager for Danisco Sweeteners, New Century, Kansas. “Danisco uses
our ‘Aura’ flavor line that was designed for use in
artificially sweetened and reduced-sugar dairy applications to help
overcome some of the masking and the ‘artificial’ flavors
associated with no-sugar-added ice creams. By selecting the right balance
of sugar alcohols, bulking agents and artificial sweeteners, it is possible
to effectively replace the technical attributes provided by traditional
sweeteners.”
Yogurts and Smoothies
In the yogurt category, reduced-calorie and lowfat
yogurts are an established segment, particularly because consumers often
eat yogurt for its health benefits and therefore seek yogurt products with
lowered fat levels or reduced calorie content. The most commonly used
sweetener ingredient in yogurt is aspartame.
“The typical fat-free or sugar-free yogurt uses
aspartame; most use aspartame and some crystalline fructose for their
synergistic effect in yogurt applications,” Naulty says. “In
years past, these products were targeted toward diabetics who
couldn’t tolerate sugar. But now the desire for reduced sugar has
gone mainstream, and in the dairy aisle the fat-free yogurt arena with
aspartame has become a relatively large category.”
In yogurt applications, aspartame is usually added
after fermentation to the fruit prep for yogurt products so that the yogurt
cultures do not degrade. Aspartame has a sugar taste and can enhance fruity
flavors, particularly citrus flavors.
Of course, the marketing reach of Splenda has extended
beyond the freezer case and now some of these reduced-sugar and reduced-fat
yogurts are starting to use Splenda in their formulations.
“Splenda-brand sucralose is low pH stable, and so
is able to extend the shelf life of high-acid products such as yogurts and
acidified milk drinks,” Simms says. “It offers dairy producers
great functionality and is ideal for any manufacturer looking to change a
product formulation into low calorie or low sugar.”
Although the advent of Splenda in yogurt may catch the
attention of the consumer because the awareness of this branded ingredient
is so high, up until now consumers may not have been cognizant of the use
of the sweetener ingredient aspartame in yogurt products.
“If the yogurt label states sugar-free,
consumers might know something is replacing that sugar,” Naulty says.
“But in general, for the very popular fat-free yogurt products,
consumers may not realize that a sugar substitute is being used because the
products taste great.”
Consumption of yogurt products has risen dramatically
in the past few years as consumers have learned of the inherently healthy
quality of this cultured dairy product. The growing popularity of yogurt
has also spurred consumer interest in drinkable yogurts and smoothies,
which can also use sweetener ingredients if calorie reduction or sugar
replacement is the goal.
“We have done considerable applications work
using a maltitol solution in reduced-sugar smoothies, and this year at IFT
we will be demonstrating the use of maltitol solutions and syrup to reduce
sugar and calories in smoothies. Maltitol syrups contribute significantly
to the sweetness and texture of these products in a way not possible with
stabilizers and high potency sweeteners alone,” Deis says.
“Smoothies are very popular in Europe, Latin America and the Pacific
Rim, where they are consumed for their prebiotic benefits. With the
emphasis on sugar reduction here, and a turn toward dairy beverages as an
alternative, Americans are beginning to discover these products.”
Milk
As for flavored milk products, sweetener ingredients
are just beginning to become a force in this dairy category.
“Aspartame can be used in flavored milk
beverages, but currently other parts of the world see more of this type of
application than we see here,” Naulty says. “But similar to the
smoothies, meal replacement drinks or yogurt drinks that use aspartame to
reduce carbohydrate levels or sugar content, aspartame is an appropriate
sweetening agent in flavored milks.”
When using sweetening ingredients in milk beverages,
the viscosity of the product is affected by removing the sugar, so
formulations may incorporate gums or stabilizers to maintain the desired
mouthfeel.
“Flavored milks are starting to become more
popular in schools due to the activities of MilkPEP and similar programs,
and due to the actions by schools to remove high-sugar beverages from
school programs,” Deis says. “We have developed flavored milks
which reduce sugars further than those currently available without giving
up significant texture and sweetness.”
Recently, the most common cause for using sweetener
ingredients in milk beverages has been the debut of reduced-carbohydrate
milks in which sugar was removed and replaced. Now that the low-carb trend
is waning so rapidly, use of these ingredients if more often sought for
their ability to reduce sugar levels, calories, cariogenicity and glycemic
impact.
“Reduced sugar is a category that is only now
starting to become of interest, particularly since consumers have become
more aware of sugars in their diet as an outcome of the low-carb
explosion,” Brooks says. “
In the past, products offered have been either no
sugar added or full sugar, so this in-between category can appeal to
consumers looking to improve the nutritional profile of a product without
having to go all the way to sugar free.”
The jury is still out on whether consumers will
embrace the developing movement to monitor the glycemic index load that a
product offers, which is a trend being seen in New Zealand and Australia
and certain parts of Europe.
Common wisdom holds that the concept will likely prove
too amorphous and complex to become popular with American consumers. But
the move to continue seeking products that are perceived as healthier due
to their lowered sugar content is expected to continue full steam ahead.
“For the U.S., glycemic index and glycemic load
will probably not be favored for appearance on the food label. Most
companies do not support additional carbohydrate statements on the
nutritional panel and most do not support glycemic labeling,” Deis
says.
“But the 2005 Dietary Guidelines for Americans
recommend a reduction of added sugars in the diet, and food companies will
more likely seek to reduce sugars and calories in products, whether this is
stated on the label or not.”
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