Company: Stonyfield Farm, Londonderry, N.H.

Distribution: National.

Suggested Retail: $1.79 per 10-ounce bottle.

Ingredients: (Strawberry) Organic nonfat yogurt, water, erythritol, naturally milled organic sugar, whey protein concentrate, inulin, organic strawberry juice from concentrate, natural flavor, milk mineral concentrate, pectin, organic beet juice concentrate (for color). Contains six live active cultures including L. acidophilus, bifidus, L. casei and L. reuteri.

Nutrition Information: (One bottle) Calories 130, fat calories 0, total fat 0g, saturated fat 0g, cholesterol 0g, sodium 90mg, potassium 240mg, total carbohydrate 41g, dietary fiber 3g, soluble fiber 2g, sugars 19g, erythritol 18g, protein 9g, vitamin A 0 percent RDV, calcium 25 percent RDV, thiamin 4 percent RDV, panothenic acid 4 percent RDV, magnesium 4 percent RDV, vitamin C 2 percent RDV, iron 2 percent RDV, riboflavin 15 percent RDV, vitamin B12 8 percent RDV, phosphorus 15 percent RDV.

Varieties: Strawberry, Wild Berry and Peach.

More Details: Stonyfield Farm introduces its new fat-free Light Smoothie naturally sweetened with less sugar and calories than traditional smoothies. Using the all-natural sweetener, erythritol (found in grapes and melons), the new Light Smoothie is the first light yogurt product to achieve reduced sugar and calories without the use of aspartame or sucralose.

Company: Straus Family Creamery, Marshall, Calif.

Distribution: West Coast.

Suggested Retail: $3.39 per half-gallon glass bottle.

Ingredients: Organic pasteurized lowfat milk, vitamin A palmitate.

Nutrition Information: (8 ounces) Calories 100, fat calories 25, total fat 2.5g, saturated fat 1.5g, trans fat 0g, cholesterol 15mg, sodium 130mg, total carbohydrate 15g, fiber 0g, sugars 15g, protein 11g, vitamin A 10 percent RDV, vitamin C 4 percent RDV, calcium 30 percent RDV, iron 0 percent RDV.

More Details: Unique in its processing techniques, Straus Family Creamery offers customers a minimally processed dairy product. The company says it never uses milk powder but condenses Straus milk slightly using reverse osmosis. Its lowfat milk is not homogenized, allowing the cream to rise naturally to the top. Pasteurized to kill potentially harmful bacteria, Straus Cream-Top Lowfat Milk joins the company’s growing line of unhomogenized milks, including its Cream-Top Whole Milk.

Company: Upstate Farms Cooperative Inc., Buffalo, N.Y.

Distribution: Western New York.

Suggested Retail: $2.50 per half-gallon jug.

Ingredients: (Chocolate) Pasteurized grade A lowfat milk, sugar, nonfat milk, cocoa (processed with alkali), salt, corn starch, carrageenan, vanillin, sucralose, vitamin A palmitate, vitamin D3.

Nutrition Information: (1 cup) Calories 140, fat calories 20, total fat 2.5g, saturated fat 1.5g, trans fat 0g, cholesterol 10mg, sodium 280mg, total carbohydrate 21g, dietary fiber 1g, sugars 20g, protein 9g, vitamin A 10 percent RDV, vitamin C 4 percent RDV, calcium 30 percent RDV, iron 0 percent RDV, vitamin D 25 percent RDV.

Varieties: Chocolate and Vanilla.

More Details: Upstate Farms gives hometown sports fans another thing to cheer about with its introduction of Buffalo Bills Lowfat Chocolate and Vanilla Milks. Low in fat and sweetened with a blend of sugar and Splenda®, these milks are the ultimate fuel for a healthy boost needed by fans of all ages. A healthier way to indulge, the company says the new products offer consumers a better alternative to the carbonated beverages and fruit drinks currently available.  m

Company: Mayfield Dairy Farms, Athens, Tenn.

Distribution: Tennessee, Kentucky, North Carolina, South Carolina, Alabama, Georgia, Florida and Virginia.

Suggested Retail: $2.59 to $2.79 per box of 12 bars.

Ingredients: Milkfat and nonfat milk, water, sugar, corn syrup, carob bean gum, guar gum, soy lecithin (emulsifier), carrageenan, natural flavor.

Nutrition Information: (One bar) Calories 100, fat calories 45, total fat 5g, saturated fat 3g, trans fat 0g, cholesterol 20mg, sodium 25mg, potassium 80mg, total carbohydrate 12g, dietary fiber 0g, sugars 11g, protein 2g, vitamin A 4 percent RDV, vitamin C 0 percent RDV, calcium 6 percent RDV, iron 0 percent RDV.

Company’s nostalgic product line experiences tremendous sales growth.

Winter arrived early in the South as Mayfield Dairy Farms introduced its Snow Cream milk to dairy cases in response to the success of the company’s Snow Cream frozen dessert.

This nostalgic flavor — reminiscent of homemade snow ice cream made from milk, sugar, vanilla and freshly fallen snow — has generated a flurry of activity around the freezer case since its initial introduction as a seasonal flavor by the Tennessee-based unit of Dean Foods.

According to data from Chicago-based Information Resources Inc. (IRI), the 56-ounce Snow Cream frozen dessert launched in October 2003 became the second highest-selling flavor in Mayfield’s Selects line in just eight weeks, the company reports, falling only behind its blockbuster Moose Tracks.

As of October 2004, Snow Cream has sold more than 650,000 units.

“There is such nostalgia associated with Snow Cream that we anticipated it to be one of our most popular seasonal flavors,” says company president Scottie Mayfield. “Consumer response has been so strong that Snow Cream is now available year round and we’re meeting demand with additional Snow Cream products.”

In August 2004, Mayfield introduced pint-sized portions and single-serving Stix to its Snow Cream line. In just 10 weeks on the shelf, Snow Cream Stix edged out nearly all other 12-pack novelty varieties in the freezer case, the company says.

Snow Cream milk, specially labeled in Mayfield’s trademark yellow jug, hit dairy cases in the fall.

The sweet lowfat (1%) vanilla milk is available in markets where other Mayfield milk products are sold.