Location: Tarrytown, N.Y.

Introduced: April 2003

Details: With a wide array of smoothie options in the market, it can be difficult for consumers to make a selection. Dannon differentiates its new Light 'N FitT Smoothies by being lower in calories, lower in sugar and available in convenient four-packs. "We knew that today's on-the-go consumers love the idea of smoothies, but were frustrated by their high calorie content," says James Cordero, brand mgr. "With 80 calories (and no fat) per 7-oz bottle, Light 'N Fit Smoothies are a great option whether you're looking to cut calories or simply enjoy a wholesome and convenient snack." The drinks are sweetened with sucralose, and come in four flavors: Strawberry Banana, Mixed Berry, Peach Passion and Tropical.

Distribution: National