Targeted primarily to the beverage category, Polyphane Fit offers a shrink ratio that is among the highest available. This feature allows brand managers and packaging designers the opportunity to use a broader range of contoured bottles.
“Capturing consumers’ attention within seconds at the store shelf is critical,” said Laura Clark, marketing director for food and beverage, Avery Dennison Label and Packaging Materials. “The physical shape of the package is a key element of the overall brand experience. And contoured packages, with eye-catching labels, offer a compelling way to differentiate national and private label brands.”
Polyphane Fit is a highly efficient and cost-effective label decoration alternative capable of wrapping up to 60,000 bottles per hour; being printed using flexo, gravure, offset and digital; being applied with all seaming processes, including hot-melt adhesive, UV adhesive, solvent, ultrasonic, laser, etc.; and running on conventional wraparound equipment. The Polyphane Fit product line includes:
• Polyphane Fit HA: engineered for hot air tunnels, up to 25 percent shrink.
• Polyphane Fit ST: engineered for steam tunnels, up to 25 percent shrink.
• Polyphane Fit STS: engineered for steam tunnels, up 50 percent shrink.
“Polyphane Fit lets beverage manufacturers quickly switch from conventional wraparound labeling to shrink labeling on the same machine,” Clark said. “The hassle-free changeover doesn’t require any new equipment. The production line conversion process also has fewer steps than sleeve shrinkage. And that leads to better overall cost-effectiveness.”
Polyphane Fit was developed and is manufactured by Polysack Plastic Industries Ltd., Israel. Avery Dennison has entered into a collaborative agreement with Polysack to exclusively distribute and sell Polyphane Fit roll-fed shrink films in the United States, Mexico, Canada, Australia and New Zealand. This is the first distribution agreement Avery Dennison has established with another label material supplier.