Effective marketing campaigns from around the world, a profile of the ever-changing consumer and a look at why dairy rules the 21st century are just a few of the topics that will be covered during the "International Dairy Trends" Signature Session, to be held Sept. 21 at 10 a.m. The International Dairy Show, presented by the International Dairy Foods Association, Washington, D.C., will take place Sept.19-21 at the World Congress Center in Atlanta.
"Consumer demand and nutrition trends are changing the way we develop, package and market dairy and beverage products around the world," says Robin Cornelison, IDFA tradeshow director. "Now more than ever, we are operating in a global marketplace, and the U.S. dairy industry is positioned to optimize export opportunities in emerging markets, including Brazil, China and Southeast Asia."
Product development and marketing experts Donna Berry and Carrie Schroeder will lead a discussion on how processors, manufacturers and marketers of domestic dairy foods and beverages can increase demand in the United States and abroad.
Donna Berry, product development editor for Dairy Foods magazine, applies her food science expertise in the Ingredient Technology and New Products and Marketing sections of the monthly publication. Berry has more than 15 years experience with Dairy Foods, has worked in product development at Kraft Foods Inc. and is an active member of the Institute of Food Technologists, Chicago.
Carrie Schroeder, senior marketing manager of nutrition for Fonterra North America, Rosemont, Ill., focuses on utilizing consumer and market insights to drive innovative dairy protein solutions. Schroeder has more than 13 years experience in the food and dairy ingredients industry, and has held positions at Edlong Dairy Flavors and Kerry Group.
In addition, IDFA formed a promotional partnership with Brasil Alimenta International Week. As part of the co-promotional agreement, IDFA will be attending Brasil Alimenta International Week, April 10-13, 2012, Parque de Eventos Bendo Gonçalves, Brazil. Brasil Alimenta International Week attracts more than 9,000 trade visitors and 220 exhibitors. The event is renowned for creating networking opportunities for Latin American companies.
The International Dairy Show will also offer access to the latest research and best practices in its consumer trends and marketing educational track. These sessions will look at why consumers are moving toward real, clean and simple foods and how to build brand loyalty in a fragmented marketplace.
For more information, go to http://www.dairyshow.com.
Global Dairy Trends Take Center Stage at International Dairy Show
August 11, 2011