Cargill Inc., Minneapolis, featured a heart-healthy chocolate beverage prototype containing CoroWise plant sterols at the IFT 2010 Annual Meeting + Food Expo.
Cargill Inc., Minneapolis, featured a heart-healthy chocolate beverage prototype containing CoroWise plant sterols at the IFT 2010 Annual Meeting + Food Expo. The prototype is a creamy, dark chocolate beverage in a 4-ounce package that contains 0.4 grams of CoroWise plant sterols, a level that supports an FDA-approved heart-health claim.
Heart health is a key driver of many of today’s consumer-buying decisions. Almost 107 million Americans have elevated cholesterol, and 77% of consumers have used heart-healthy foods in the past year, according to research. Backed by an FDA health claim and significant scientific research demonstrating their effectiveness at lowering bad cholesterol, plant sterols are capturing more and more consumer attention.
“At IFT, Cargill demonstrated another way that our customers can capture new market share with CoroWise plant sterols - by delivering a heart-health benefit in a delicious, great-tasting chocolate beverage,” says Carol Lowry, application scientist, Cargill Health & Nutrition. “It wasn’t so long ago that consumers associated healthy eating with sacrificing taste. But today, health-conscious consumers expect rich, satisfying experiences from healthier foods.”
CoroWise plant sterols do not impact taste or texture, so incorporating them into foods and beverages doesn’t affect the consumer taste experience. As such, manufacturers can use them to support heart-health labeling in products like Cargill’s chocolate beverage prototype.
“The chocolate beverage prototype with CoroWise plant sterols demonstrates how Cargill is leveraging consumer trends in new and surprising ways to help our customers build brands and capture market share. CoroWise plant sterols are already well known in applications such as juices, breads and multivitamins,” adds Terri Vanderpol, senior scientist, Cargill Beverage Applications Laboratory. “Considering that about 40% of the population already associates dark chocolate with heart-health benefits, the pairing of chocolate and CoroWise plant sterols makes a lot of sense.”
Plant sterols for heart-healthy formulating
August 24, 2010