CP Kelco has launched its newly remodeled Web site, www.whatif-youcan.com, which features easy-to-use menu bars that are broken down by markets, products and services.

CP Kelco has launched its newly remodeled Web site, www.whatif-youcan.com, which features easy-to-use menu bars that are broken down by markets, products and services. The theme, “What If … You Can,” articulates the company’s attitude toward building stronger relationships with its customers and delivering expertise.

“The new website features messages focused not on the molecules we manufacture, but on the expertise we deliver to customers,” said Charlie Bowman, vice president of marketing. “Its menus make it easy to search the site by product line or by markets served, truly reflecting our customer-focused approach.”