Eating Right is a private label brand for all retail chains owned by Safeway Inc., Pleasanton, Calif.




Eating Right is a private label brand for all retail chains owned by Safeway Inc., Pleasanton, Calif. The brand includes a line of light refrigerated yogurts. The vanilla base used in the vanilla variety is sweetened with fructose and sucrose, which keeps calories low and sweetness high. The yogurts are sold in four-packs of 4-ounce cups, with each cup containing a mere 60 calories, which the company says is 45% fewer calories than regular low-fat yogurt. The product is made with Active Boost, a proprietary blend of live active cultures and natural fiber that when eaten regularly, helps regulate the digestive system and enhances the immune system, according to the company.