Dieting, eating right, going organic, exercising...all continue to weigh heavy on the American way of life, coupled with the ongoing guilt associated with our love of dessert.



Dieting, eating right, going organic, exercising...all continue to weigh heavy on the American way of life, coupled with the ongoing guilt associated with our love of dessert. TCBY, The Country’s Best Yogurt, Salt Lake City, says you can not only lose the guilt but potentially gain some meaningful health benefits by choosing its Super Fro-Yo frozen dessert, a new classification of frozen yogurt that distinguishes between the industry’s baseline nutritionals and TCBY’s “super” elevated nutritional levels that will redefine the healthy nature of the frozen yogurt industry.

Super Fro-Yo is packed with an array of nutrients, including dietary fiber (primarily from polydextrose). To qualify as Super Fro-Yo, a half-cup serving must contain a minimum of 3-grams fiber, 4-grams protein, seven types of probiotics and 20% of the Daily Value (DV) for vitamin D and calcium. In addition, a serving of TCBY’s Super Fro-Yo also contains 120 calories or less, a minimum of 10% DV of vitamin A, 1-gram (or less) saturated fat and a minimum of 20 billion live and active cultures at manufacturing.

“We recognize that the fro-yo category as a whole is doing a better job of including live active cultures or probiotics in their products, distancing itself from the pure indulgence of the ice cream category,” says Wayne Geilman, lead food scientist at the company. “We are purposefully transparent about the requirements for Super Fro-Yo because in addition to providing a great-tasting product full of super nutritionals, we are trying to educate the population about the importance of dietary fiber, calcium and probiotics. The research tells us that the average consumer knows at some level that live probiotic cultures, for example, are good for you, but they don’t understand how good and why. Super Fro-Yo is a great platform to educate the marketplace and hopefully change behavior.”

Stay tuned for information from Dairy Foods/BNP Media regarding a September 22 webinar on functional dairy foods. Wayne Geilman will provide insight on how TCBY Super Fro-Yo came to fruition.