"Dannon is always looking to develop products that meet consumer needs, especially in light of the increase in reduced-carbohydrate dieting," says James Cordero, senior brand mgr. "Our research showed that consumers are looking for a great-tasting, reduced carbohydrate product from Dannon and our new Light ‘n Fit Carb Control will exceed their expectations."
Light ‘n Fit Carb Control comes in four-packs and retails for about $2.49.
"We are striving to meet consumer demand by developing a product that provides healthful benefits, but is also a great tasting product that will fit in current diet plans," says David Yang, pres. and CEO of NutriJoy.
The company is emphasizing the drink's high calcium content and promoting the fact that studies have shown that individuals with higher calcium consumption have lower body weight. Not only does calcium play a critical role in reducing the risk of being overweight, but greater calcium intake also lowers body fat while maintaining lean muscle.
According to Yang, by drinking two to three servings of CAL-C as a regular part of your diet, you will get the recommended level of calcium to aid you in meeting your weight loss goals.
CAL-C comes in four flavors: Cranberry Raspberry, Orange Tangerine, Peach Mango and Strawberry Kiwi. Varying by flavor, CAL-C contains 5% to 7% skim milk.
Noteworthy IntroductionsGood Humor-Breyers Ice Cream, Green Bay, Wis., has added an ice cream sandwich to its line of Klondike® CarbSmart™ frozen novelties for use as part of a low-carb diet. The new vanilla ice cream sandwich offers rich-tasting vanilla ice cream sandwiched between two chocolaty cookie wafers with 5g "net carbs" per serving. Available nationally, a package of six 2-oz sandwiches has a suggested retail price of $3.89.
INTERNATIONALRecent media attention surrounding cholesterol created a new market for dairy products that work to reduce the level of low-density lipoproteins (LDL) or "bad cholesterol" levels found in the body. Glanbia Dairies introduced an innovative product in the United Kingdom called Heartily Healthy cholesterol-reducing cheese alternative. Claimed to be "like a cigarette that cures lung cancer," as cheese products typically contain high levels of cholesterol, the company states that the Cheddar-style product is made using milk that has had the dairy fat replaced with wheat germ oil-an ingredient known to combat cholesterol. Similarly, St. Hubert Food introduced a vanilla-flavored yogurt in France that is enriched with vegetable stanol to "help reduce cholesterol levels, within context of a controlled diet."
Contributed by Gina Kuhn, research consultant, Global New Products Database (GNPD), a division of Mintel International, a global research company. For more information call 312/932-0400, or visit www.gnpd.com.