When the Healthy Weight with Dairy campaign was introduced a couple of years ago to those of us who cover the industry, the response went something like this:
"Wow, this sounds great, but can you prove it? Will the research bear the scrutiny of dairy's usual critics? Telling consumers they can lose weight while consuming three daily servings of healthful dairy foods could make milk the next red wine, but only if consumers believe it.
When the Healthy Weight with Dairy campaign was introduced a couple of years ago to those of us who cover the industry, the response went something like this: