New Product Review
"The new light products meet the needs of the many consumers who are customizing their low-carb diets by cutting back on fat as well as carbs," says Dan Hammer, v.p. of marketing and development, Good Humor-Breyers Ice Cream, Green Bay, Wis. "According to our own research, 66% of carb-conscious consumers are seeking products lower in fat. These new CarbSmart products are lower in fat than regular ice cream and indulgent tasting, which makes them an ideal choice for carb-conscious dieters."
Liquid Cereal, designed for the kid-inside cereal-enthusiast, is making its way into supermarkets across the country. Cereal buffs will agree that Liquid Cereal is the next best thing happening to their favorite flakes, or so says the product's inventor, Brain Twist CEO and founder Larry Trachtenbroit, who uses a patent-pending process to create the smooth Liquid Cereal blend. Debuting in colorful and flavorful Fruit, Apple & Cinnamon, Peanut Butter and Chocolate flavors, the 11-oz, shelf-stable Liquid Cereal cans are sold in four-packs.
"Our new beverages package the great taste and timeless appeal of cereal and milk with innovation and convenience that people can enjoy anytime of day," says Trachtenbroit. "We expect Liquid Cereal to be the recipe for an instant classic. It is delicious and costs the same as a bowl of cereal and is lower in calories and higher in protein."
Noteworthy IntroductionsPennsauken, N.J.-based J&J Snack Foods Corp. , has expanded its licensing agreement with The Coca-Cola Co., Atlanta and is rolling out Fanta® Freeze™ frozen novelty treats. Available in four bold citrus and tangy fruit flavors-grape, orange, pineapple and strawberry-the grab-n-go squeeze tubes are targeted for grocers' freezers, c-store freezer baskets and fast-food drive thru windows nationwide. Fanta Freeze will also be introduced in two variety packs to retail supermarkets in select areas.
INTERNATIONALProbiotic fermented dairy drinks appear in most countries outside the United States. As the product's form and benefits become more widely understood and embraced, we have begun to see new twists on this basic product. For example, in Brazil, Nestle has rolled out Chamyto Day and Night dairy beverage. Each six-pack of little bottles contains three beverages designed to be consumed in the morning and three bottles for nighttime. The Day beverages contain guarana and the Night bottles contain chamomile.
Yogurt comes in a variety of forms in other countries, as well. In the Philippines, Mayumi Trading has its Genki Yakuruto Jelly Yoghurt. This is a yogurt that is thickened to be in a firmer form than other yogurts. As a result, it can be shaped. This yogurt, aimed at kids, is shaped like the trunk of an elephant.
Cream cheese for snacking or spreading on toast or bagels now comes in a variety pack in Austria. Bongrain's Fromarsac offers Selection Tartare cream cheese cubes in an 18-cube pack. The cubes come in four flavors: Natural Herbs & Garlic, Pepper, Vegetable Pepper & Basil, and Nuts.