Lifeway Selling to Target
"We're thrilled that Target will expand the availability of Lifeway's award-winning LowFat Kefir to even more customers," said Julie Smolyansky, Lifeway Foods' president.
The first shipment of Kefir took place in June, as the company launched a new national print campaign in Health Magazine and Vegetarian Times. Lifeway Kefir was also mentioned in Newsweek on May 16 in an article about probiotic foods. Lifeway also advertises on the Chicago Cubs radio network.