Newsline: Guida Helps Bring the Cows Home
West Hartford, Connecticut is the world-wide headquarters for CowParade, the organization that coordinates the public art exhibits that have been a smash hit in Chicago, New York, Paris and elsewhere. And last fall, West Hartford hosted its own CowParade exhibit "The Cows Come Home," and Guida's, located in nearby New Britain, was one of the chief sponsors.
"Last January when we were approached to sponsor CowParade West Hartford Center, layoffs were rampant, the economy was at its worst and war with Iraq was looming, said Al Guida the company's president. "Like most companies, our sales were down, there was a national mood of apprehension and uncertainty. We viewed Cowparade as a project with huge local, positive and beneficial appeal, something fun and totally diverse, and that's what we got. We are a local dairy company, so it made sense for us to get involved."
The outdoor show which ran from September to December featured 61 original cow creations by artists from Connecticut, Massachusetts and Vermont. It drew 20,000 visitors a week.