
Heideblume Molkereiin Germany introduces Elsdorfer Lipowell Drink mit CLA, which is a yogurt drink containing conjugated linoleic acid (CLA). CLA’s claim to fame is that it converts body fat to lean muscle mass, especially if combined with a healthy diet and active lifestyle. CLA is naturally present in cows milk; however, this drink boosts that natural level with a CLA ingredient derived from safflower oil.


Contributed by Felicia McClain, analyst, Global New Products Database (GNPD) Consulting Services, a division of Mintel International, a global research company. For more information call 312/932-0400, or visitwww.gnpd.com.