Study Highlights Role of Mothers in Girls Milk Consumption
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A new study showing how mothers influence their daughters' beverage choices could offer some marketing opportunities for the dairy industry. It shows that mothers who drink milk more often are more likely to provide it to daughters at meals, Those daughters are thereby less likely to have a calcium deficient diet.
The study by Agricultural Research Service (ARS) scientists in Texas was the first study to investigate how mothers influence their daughters' beverage-drinking habits and bone health during childhood, according to Jennifer O. Fisher, a researcher at the Children's Nutrition Research Center (CNRC) in Houston. The CNRC is operated by Baylor College of Medicine (BCM) in cooperation with Texas Children's Hospital and ARS, the U.S. Department of Agriculture's chief scientific research agency.