A couple days after the last of the 2004 tropical disturbances hit Florida, I was in Tampa attending the new BevExpo. Not surprisingly, I came away thinking about milk's role as a beverage.
There were good sessions about school milk and milk vending, and I heard some buzz from the show floor about the big CSD companies backing off their efforts to launch or build dairy beverage brands. It has been more than a year since Raging Cow and Swerve made news, and they certainly haven't cornered the market on fun beverages made with milk. The rumor at BevExpo was that the wildly fluctuating cost of milk had the folks from Dallas and Atlanta backpedaling.