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It's not just low-carb that's hot. In fact, some might say that "high protein" dieting is more of the buzzword these days in the dieting community. With that, LifeForce Labs LLC, Altamonte Springs, Fla., has recently introduced a new drink to satisfy the increasing demand for a product that tastes great and perfectly fits this evolving higher-protein/lower-carb lifestyle. New Zoic® Protein Nutrition Drink is 99% fat free, offers 21g of protein and has only 2 net carbs per serving. Zoic comes in two flavors: Creamy French Vanilla and Belgian Chocolate.

"Many Americans today face health problems associated with the over-consumption of fats and sugars," says John Serieka, co-founder of LifeForce Labs. "Zoic is truly based on science and contains no unproven and potentially unhealthy herbal compounds. It is the perfect anytime snack replacement and meal complement for busy Americans," says John Serieka, co-founder of LifeForce Labs. "People can grab a can of Zoic on their way out the door and feel confident that they're going to enjoy a delicious drink while getting all the nutrition they need."

Zoic, meaning "of or pertaining to life," was developed to complement busy American's normal dietary needs. Zoic contains milk protein concentrate, Supro® Brand Performance Soy Protein and is sweetened with Splenda®, a no-calorie sweetener that tastes like sugar because it is actually made from sugar. Each 11-oz can of Zoic is 99% lactose free and has zero cholesterol.

Zoic is the first product of its kind certified by the American Heart Association (AHA) for meeting food criteria for saturated fat and cholesterol for healthy people over age 2. Each can features the AHA's widely recognized heart-check mark for heart-healthy foods. The product is sold at a suggested retail price of $6.99 for convenient 4-packs, and $1.99 for cold single cans.