Lactaid® Brand has formed a new partnership with 3-A-Day of Dairy, the nutrition-based marketing and consumer education campaign managed through the National Dairy Council. As part of this new relationship, Lactaid becomes a major sponsor of programs designed to educate Americans on the benefits of eating a healthy diet that includes 3 servings of dairy a day.

Lactaid Brand products can help those who experience symptoms of lactose intolerance to more easily enjoy dairy. A cornerstone of the Lactaid sponsorship is a series of consumer initiatives that encourage the 3-A-Day of Dairy healthful eating plan among those who may be lactose intolerant. Lactaid Brand Milk and Dietary Supplements can help lactose intolerant people achieve the Dietary Guidelines recommended 3 servings of dairy a day.

Additionally, Lactaid Milk will participate in 3-A-Day of Dairy retail promotions, in-store sampling and Website communications throughout 2005.