New Product Review
Like all Stonyfield Farm products, YoBaby Plus Fruit & Cereal contains six live active cultures-more than any other nationally available brand of yogurt. Each culture provides its own unique health benefits, and all six help to enhance digestion as well as boost the immune system.
Apple-flavored YoBaby Plus Fruit & Cereal is available nationwide in six packs of 4-oz cups for a suggested retail price of $2.99.
What's the curse? It all has to do with the legendary Babe Ruth being sold by the Boston Red Sox to the New York Yankees. Brigham's is taking the stand that the company has brought Babe back to Boston to "reverse the curse."
The new flavor marks the first time any packaged Brigham's ice cream has included its famous fudge sauce.
All of the soybeans used in Organic Valley Soy are 100% organic and no chemical masking agents are needed to hide any unpleasant beany flavors or chalkiness, says the company. Organic Valley soybeans are a result of generations of soy farming wisdom and the careful selection of organic seed varieties that make masking unnecessary.
Available in chocolate, original and vanilla, Organic Valley Soy is a great source of calcium, offering 30% of
the Daily Value. According to the company, because it spent three years perfecting a process that uses the entire soybean, the drink provides more fiber than others in the marketplace-a full 3g in every cup. Lactose and cholesterol free, the drink is also enriched with vitamins A, B2, B12 and D.
Noteworthy IntroductionsSpring Valley, Wis.-based CC's Jersey Crème Ltd., now offers a low-fat yogurt option called Naturally Light, which is made from the milk from its signature Jersey cows. A Wisconsin farmstead dairy artisan, CC's Jersey Crème calls the new yogurts Naturally Light because the company uses a natural separation process to remove the cream from the milk.
Dallas-based Dean Foods Co., grows its licensed Hershey's chocolate-flavored milk line by adding a little bit of mint. New Hershey's MilkShake York® comes in 14-oz single-serve plastic bottles and resembles none other than a York peppermint pattie.
INTERNATIONALFun and flavor is the name of the game when talking new and unique dairy products from overseas.
Muller Dairy, known as being the first company to introduce dual-compartment yogurts with its Ecke (corner) yogurts in Germany, has extended into a new line of extremely upscale yogurts. Under the Amore name in the United Kingdom, the yogurts have a positioning as being "luxurious." And the varieties seem to bear that out: Creamy Cappuccino with Stracciatelli, Morello Cherry, Italian Lemon, Spanish Orange and Walnut & Greek Honey. Not surprisingly, the yogurts are full-fat, an attribute far more common in Europe than in the United States.
Intense flavors continue to appear in a variety of dairy categories, especially in ice cream and frozen novelties. Unilever expands its Magnum brand with Intense Truffle Ice Cream Bars in Spain. The bars have a center of chocolate truffle, vanilla ice cream and a chocolate coating. The product is similar to many seen in the United States, but the positioning of the line as Intense is unique.
Another unique flavor combination comes from Tohato in Japan. The company has taken its popular caramel corn snack flavor and converted it to a dairy-based drink. Although called a "latte," the drink is more of a flavored milk in a cup with a straw.
Ferrero, best known for its Kinder chocolate line in Europe, has extended into a dairy drink with its popular brand. Sold in France, the HappyTime drink is positioned as a chocolate ice cream drink. The package reinforces the ice cream positioning-it looks like an ice cream cone.
There have been healthful developments in dairy products in the last month as well. Aloe vera continues to appear in a variety of products, most usually in non-dairy beverages. The ingredient is promoted as having skin beauty benefits. Migros in Switzerland has introduced an aloe vera yogurt-based drink. The company says the drink contains 10% aloe vera and is low in fat. Unlike most aloe vera drinks, this one does not overtly promote its beauty benefits.
Contributed by Lynn Dornblaser, dir., Global New Products Database (GNPD) Consulting Services, a division of Mintel International, a global research company. For more information call 312/932-0400, or visit www.gnpd.com.