The Farmer's Cow™ is an innovative, premium milk brand produced and marketed by Connecticut family-owned dairy farms. The Farmer's Cow was formed in response to consumers' interest in purchasing fresh, naturally produced, local products. Collectively, The Farmer's Cow member farms milk 2,300 cows and manage more than 6,000 acres of Connecticut farmland. The milk is currently available in more than 100 grocery stores throughout the state. A complete listing of retailers is shown atwww.thefarmerscow.com.
The Farmer's Cow milkis sold in half-gallon cartons in whole, 2%, 1% and skim varieties. Chocolate milk and single-serve packaging are under development. The owners of The Farmer's Cow are active members in The Connecticut Farmland Trust and The Working Lands Alliance who are working to protect and preserve Connecticut farmland. They were also the founding members of "Very Alive," a non-profit organization dedicated to the promotion of Connecticut Agriculture. Connecticut farms contribute $2 billion annually to the local economy.
Woodlake Farms™ is the organic ice cream brand of Lakewood, N.J.-basedMister Cookie Face. Touted as being trans fat and preservative free, the new organic novelty line comes in chocolate-coated vanilla ice cream bars and chocolate wafer vanilla ice cream sandwiches.
The bars are sold in packs of four, while the sandwich multi-packs contain six. Ingredient statements say that the ice cream is made with "pure Madagascar vanilla." The suggested retail price for either multi-pack is $5.99.
Froid Coffee Company LLC, Los Angeles, plans to give Starbucks' ready-to-drink Frappuccino® beverages a run for the money. The Froid® organic dairy-based beverage line includes two coffee beverages (Original and French Vanilla) and Chai Tea. Made with natural and/or organic ingredients, including organic coffee beans from Colombia, creamy organic milk and sweet organic cane sugar. The company says that this combination of natural and organic quality products can be detected by even the most critical taste buds. The name Froid (fwah) was chosen since in French, it means cold, which is how the drinks are intended to be consumed. The company has several other flavor combinations in the works.
Family-owned,Litehouse Foodsof Sandpoint, Idaho, introduces a new line of fresh, healthy yogurt fruit dips. Leading the introduction is Litehouse Foods® Creamy Chocolate co-branded with Hershey®. There's also Creamy Vanilla, which features natural vanilla flavor, and Strawberry, which contains chunks of real strawberries. The products are made with a yogurt base, are low in fat and in calories.
"Both the yogurt and fresh-cut fruit categories are showing tremendous growth trends," says Roxie Lowther, director of business development. "Consumer awareness of yogurt as a topping for fruit has increased due to restaurant trends and efforts to encourage a food/energy balance platform. In addition, the fresh-cut fruit retail sales are expected to reach $1 billion by 2008. This makes a natural opportunity for our new yogurt fruit dips.
"Today's consumer is interested in convenience, health and wellness benefits, and premium/self-indulgent treats" Lowther notes. "Having the Hershey endorsement and branding on the chocolate dip is a powerful marketing tool in itself. It brings the power of the Hershey brand to the produce department."
The 12 oz-tubs are available nationwide and intended for sale in the produce department. The suggested retail price is $3.49. The launch is supported with introductory on-pack coupons and off-the-shelf coupon programs with high-graphic, colorful point-of-sale materials to generate awareness and trial.