Nutrition Claims on Dairy Products: What Can We Say?
Over the past 20 years, nutrition research has greatly expanded our understanding of the role that nutrients, foods, and ingredients play in health and disease. This has led to an increasing trend of health-related claims on food labels as a marketing tool to communicate diet and health information to consumers.
This trend is also evident from a 2005 survey conducted by the International Food Information Council (IFIC), which found that consumers overwhelmingly believe food and nutrition play "a great role" in maintaining or improving overall health.