HOUSTON—In 2005, H.E. Butt Grocery Co. (H-E-B), based here on the Texas Gulf Coast introduced MooTopia, milk that features 60% less sugar, 35% more calcium, 75% more protein and 4g carbohydrates, per serving.
MooTopia is also lactose free, and it is substantially creamier and more flavorful than traditional milk, according to H-E-B. The company says taste tests show that MooTopia skim milk is creamier than traditional 2% milk, while MooTopia 2% is creamier than traditional whole milk.