Many possibilities for a category still being defined
Drinkable yogurts are a re-emerging presence in the dairy case, and there seem to be as many styles of products as there are manufacturers.
As with all product development efforts, it is critical to begin with a clear vision of the end product. Knowing the preferences of the target market helps define such important product characteristics as viscosity, flavor, color, the presence or absence of fruit particulates, sweetener and level of sweetness, degree of acidity and nutritional considerations such as added dietary fiber or probiotic cultures.