Swedish Glace Non-dairy Frozen DessertCompany:Perry’s Ice Cream Co.
Introduced: January 2003
Details:Through a partnership with Carlshamn Mejeri of Sweden, Perry’s Ice Cream adds Swedish Glace to its product offerings. Imported from Sweden, Swedish Glace is a rich and creamy non-dairy frozen dessert made with organic soybeans and natural flavors. Swedish Glace comes in four flavors—Chocolate, Mocha, Strawberry and Vanilla—and is sold in 25-oz distinctive reusable octagonal containers at a suggested retail price of $3.99. A 4-oz serving contains 130-150 calories and 13-18g carbohydrate, depending on flavor, and 8g fat.
Flavored ButtermilkCompany: Swiss Dairy Food AG
Introduced: September 2002
Details: Chilled buttermilk is a popular drink in many northern European countries. Swiss Dairy Foods, under the Toni brand, recently rolled out 500ml cartons of plain and strawberry-flavored 0.4% fat buttermilk. Cartons include a cap closure for mess-free shaking and re-closeability.
Distribution: Select European markets
Sugar-free Fruit Ice BarsCompany: HP Hood
Location: Chelsea, Mass.
Introduced: March 2003
Details:Veryfine Inc., Littleton, Mass., teams up with HP Hood to offer a smooth and spoonable frozen dessert featuring Veryfine’s popular Fruit2O beverage. HP Hood is producing, selling and distributing Fruit2O Ice and Veryfine is managing promotions and marketing. The sugar-free fruit ice cups come in two flavors—lemon and raspberry—and are sold in six-packs of 6-oz cups for a suggested retail price of $3.49.
Distribution:Initially throughout New England and New York, with a national rollout planned for 2004
No-name Dairy DrinksCompany:Brain Twist, div. of The Coca-Cola Co.
Introduced: October 2002
Details: It’s a bird, it’s a plane, no, it’s unnamed dairy drinks from Brain Twist. “A great-tasting product and cool packaging were the goals, not some catchy name,” says Larry Trachtenbroit of Brain Twist. There is also Blooo (strawberry/blueberry drink) and Vanana (vanilla/banana drink). The Chocolate Drink is a smooth, chocolate beverage that is 54% skim milk. It is a good source of calcium, potassium and vitamins C and D. Brain Twist was formed by Coca-Cola as a development arm to create and test innovative beverage concepts that can be quickly brought to market. “This is exactly what we were expecting when Brain Twist was formed: Great drinks, speed to market and the ability to think outside the box,” says Everett Darby, v.p., new products & packaging innovation, Coca-Cola North America.
Flavorful Dairy Case PuddingCompany: Carousel Foods of America Inc.
Location: Farmingdale, N.Y.
Introduced: September 2002
Details: The proof of the pudding is in the eating, according to Carousel Foods with regard to its new ready-to-eat dairy case Cloud 10 Pudding. Sold in individual-serving 6-oz cups, much like yogurt, Cloud 10 Pudding comes in 12 flavors: Banana, Butterscotch, Chocolate, Dulce de Leche, Mocha, Peanut Butter, Rice, Roasted Almond, Super Chocolate, Tapioca, Vanilla Bean and Vermont Maple. Puddings have a refrigerated shelflife of 60 days.
Distribution: Initially Northeast with plans for national distribution