For Single-serve Beverages, Innovation Just Got Easier
What is a carton-bottle? It's an extended shelflife (ESL) package with all the consumer benefits of a bottle including recloseability and on-the-go, drink-straight-from-the-package convenience. It also has full-bodied graphics, which provides for lasting-impact brand communication. The carton-bottle is all this and more, well, actually less, as the carton-bottle comes without some of the baggage that hindered beverage packaging innovation in the past such as high investments, complexity or prohibitive production costs.
"We're very excited about the new market opportunities that this package will unlock for dairy marketers in the United States," says Jim Mont, sales manager, Tetra Pak.