Items Tagged with 'sports nutrition'

To support the launch, BODYARMOR is also introducing Fitness Never Rests, a new digital campaign featuring longtime brand partner and professional football quarterback Joe Burrow.

Made with real Almondmilk, these shakes have 20g of non-dairy protein, 160 calories or less, and 5g of sugar.

There has perhaps been only one change to the recent sports nutrition market, but it is significant: the industry is no longer just about elite athletes who weightlift or seek to train for a sports event like a marathon or triathlon.

As we mentioned in our April “Outlook Report,” the global ready-to-drink (RTD) beverage market is expected to surpass $800 billion this year, reaching $1.2 trillion in 2032, according to Fortune Business Insights. 

Available in 16 ounce bottles nationwide from now through June, Sour Apple blends BODYARMOR’s potassium-packed electrolytes, antioxidants, coconut water, and no artificial flavors, sweeteners, or dyes – with a new sour twist, the company says. 

Fandemonium around professional athletes like Lionel Messi, Caitlin Clark, and Coco Gauff is definitely sparking interest in sports and nutrition among Gen Zers (ages 12 to 27) and causing this group to focus more on personal nutrition and exercise routines. 

The Global Burden of Disease Study by the World Health Organization in 2019 identified there were 7.32 billion incidents and 2.86 billion prevalent cases of digestive diseases around the world, resulting in 8 million deaths and 277 million disability-adjusted life years lost. 

As a trusted sports nutrition brand, Downer’s Grove, Ill.-based Optimum Nutrition is expanding its portfolio with six new flavors across product lines including Gold Standard 100% Whey, Gold Standard Protein Shake, AMIN.O. ENERGY and Micronized Creatine Powder.  

The company acquiredGHOST Lifestyle LLC and GHOST Beverages LLC.

Entering year two of the partnership, Rockin' Protein is extending its support of Folds of Honor with the launch of "Table of Honor," a roundtable conversation featuring three military families who received scholarships from Folds of Honor.