The goodness of dairy’s nine essential nutrients can be delivered in myriad ways: as milk, cheese, yogurt, protein powders, fermented milk drinks, ice cream, and more.

Anyone questioning the growth of the sports nutrition market can look at the merger and acquisition space. The most recent transaction in this market — at press time — was The Simply Good Food Co.

With excitement building for the 2024 Olympics in Paris, global athletes are ramping up their workouts and optimizing their nutrition for the July 26-Aug. 11 competition. 

Dairy ingredients serve as the foundation for various food sectors, such as infant formulas, baking and confections, and sports nutrition.

Clermont, Fla.-based Uncle Matt’s Organic launched a new wellness shot, Uncle Matt’s Organic Ultimate Athlete Pre-Workout Shot, which is aimed to boost athletic performance, hydrate and reduce oxidative stress—all in one gulp, the company says.

In good and times and bad, it is difficult to match the excitement of sports. Going hand-in-hand are sports nutrition products which reached $3.5 billion in 2022, and are expected to skyrocket in the coming years.

GoodSport Nutrition is recognized for launching GoodSport, a dairy-based sports drink.

Although perhaps not the impressive gold-medal victory achieved by the U.S. Men’s Olympic hockey team over the Russian’s in 1980 in Lake Placid, N.Y., most areas of the non-dairy market are scoring plenty of goals, with the exception of the juice market, which is biding its next chance to skate through a slump.

Michelle McBride also announces the product will soon expand to 1,000 new Midwestern Wal-Mart stores.

The constant search for healthier options has also led to many developments in the nutrition-based food and drink industry.