dairy checkoff - Page 1

Dairy checkoff unveils Dairy Does More campaign

March 2, 2026

Developed by Dairy Management Inc. (DMI), the initiative brings to life the Undeniably Dairy brand in a contemporary way and reflects a long-term strategy to strengthen dairy’s role in modern lifestyles.

Dairy checkoff introduces "Smart Swaps"

September 22, 2025

The farmer-founded National Dairy Council (NDC) created Smart Swaps for school nutrition professionals to include dairy on breakfast menus and adapt to evolving meal standards. The program offers training resources along with kid-approved breakfast recipes featuring dairy.

GENYouth teams with Dairy Council of Nevada, NFL

March 3, 2024

This year’s program, called Super School Meals, focused on Super Bowl host market Las Vegas and throughout Nevada.

Taco Bell launches dairy-based Island Berry Freeze with checkoff support

Checkoff-supported Grilled Cheese Burrito is also back on chain’s menu.

January 26, 2022

Taco Bell is continuing its run of dairy-based beverages thanks to dairy checkoff support.

Checkoff unveils campaign to create deeper connections between Gen Z and dairy

The ‘Reset Yourself with Dairy’ campaign is a youth-centric evolution of the checkoff’s consumer campaign.

October 13, 2021

The dairy checkoff, managed by Rosemont, Ill.-based Dairy Management Inc. (DMI), launched a new wave of the Undeniably Dairy campaign to create deeper connections between Gen Z and dairy and give them new reasons to choose it over other products.

Tom Gallagher to step down as CEO of DMI

The board of directors named Barbara O’Brien, DMI president and CEO of the Innovation Center for U.S. Dairy, the next CEO.

September 28, 2021

Dairy Management Inc. (DMI), the Rosemont, Ill.-based dairy checkoff program that drives trust and sales of dairy products on behalf of America’s 31,000 dairy farm families and importers, announced that Tom Gallagher decided to conclude his 30-year tenure as CEO to devote more time to teaching and other opportunities.

Dairy checkoff helps Taco Bell create new beverage featuring dairy

The Mtn Dew Baja Blast Colada Freeze features a dairy-based creamer made from real heavy cream, with pineapple and coconut flavors to give it a tropical feel.

May 20, 2021

Dairy Management Inc., Rosemont, Ill., said Taco Bell is unveiling its second frozen beverage featuring dairy at all participating U.S. locations, thanks to checkoff support.

Dairy checkoff working with entrepreneurs to address industry challenges

DMI said it is partnering with Venture Winston Grants, which designed a competition where startup companies may apply for funding that will allow them to incorporate dairy into their concepts.

May 4, 2021

Dairy Management Inc. (DMI) said it entered a partnership that will provide access to a network of inventors and entrepreneurs tasked with providing marketplace solutions for industry challenges focused on health and sustainability.

Quesalupa returns to Taco Bell, thanks to dairy checkoff support

The new version is cheesier than its predecessor.

March 11, 2021

The Quesalupa made its debut in early 2016 as a limited-time only offering, but it left quite an impression on Taco Bell’s customers.

Dairy checkoff expands consumer reach via Fuel Up to Play 60, Undeniably Dairy programs

‘Smoothie Blitz’ virtual field trip with Discovery Education highlights dairy’s contributions to health and the planet.

March 9, 2021

Working with National Football League (NFL) players and Discovery Education, the dairy checkoff is unveiling initiatives that provide fresh opportunities for consumers and youth to engage with dairy and learn about the industry’s sustainability story.