With health-and-wellness trends driving product innovation, protein is making a move throughout the aisles as 17% of new products contain protein, according to Chicago-based Information Resources Inc.’s (IRI) August New Product Pacesetters report “Harvesting the Fruits of Innovation Done Right.”

One size fits all never works. Dairies understand that consumers want options. That’s why milk processors offer the four fats (whole, 2%, 1% and nonfat), ice cream makers churn no-sugar-added varieties and cheesemakers cut their products into slices, chunks and shreds.