Tailored for growing, active kids, each bar is packed with 8 grams of protein from milk and whey concentrate - the same amount as 1 cup of whole milk - along with real fruit & veggie, whole grain oats, and no-added sugar, the company said.
As consumers follow advice from health and wellness experts to eat more protein, food marketers, including dairy companies, are running with that message. Protein is one nutrient that has legs.
