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Welch's breaks out the fancy juice with biggest-ever Sparkling Campaign

October 31, 2025

Waltham, Mass.-based Welch's launched its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice." It also welcomed a new kid back to the brand's advertising for the first time in 25 years.

Tropicana invites consumers to savor the taste of summer with new line of guilt-free juices

Zero Sugar premium blended juices available in three nostalgic flavors in multi-serve and single-serve bottles.

July 12, 2023

Tropicana launched a new line of blended juices: Tropicana Zero Sugar, a guilt-free juice within the Premium Tropicana Drinks assortment with zero sugar and no artificial sweetener ingredients, says the company which has been bottling sunshine since 1947.

Better Juice GEA collaboration sugar reduction

Better Juice, GEA collaborate on sugar-reduction solution for juice

GEA will provide the bioreactor that reduces sugars via Better Juice's proprietary enzymatic process.

January 26, 2021

Better Juice Ltd., a Rehovot, Israel-based sugar-reduction foodTech start-up, announced a collaboration with Düsseldorf, Germany-based GEA Group AG in a push to scale up and expand its global footprint.

Sales rise for veggie juices, juice smoothies

Sarah M. Kennedy

June 8, 2015

In the refrigerated juice category, orange juice takes a hit. There are a few bright segments, namely veggie juice cocktails, juice and drink smoothies, and lemonade.

The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

Reverse osmosis (RO) membranes are well established in dairy processing but continue to evolve to improve performance, reduce energy use, and increase operational longevity.