The cultured dairy segment has been tossing multiple balls in the air in an effort to meet numerous, and sometimes seemingly conflicting, consumers trends. This balancing act has been delivering mixed results for the categories within the segment.

The last year or so might have found some players in the retail butter and butter blends category exclaiming, "It's a jungle out there!" Why? Because certain players in the margarine and spreads subcategory used innovation and questionable marketing (Country Crock "plant butter" - seriously?) to lure consumers and intimidate genuine butter brands.

After seeing declines year after year, the milk category (at least at retail) now seems to be pulling rabbits out of a hat. Dollar sales in the overall category rose 7.8% to $16,330.1 million during the 52 weeks ending Sept. 6, 2020, according to data from Chicago-based market research firm IRI.

With so many pandemic related variables, it's been a balancing act for U.S. dairy exports. At this point, anything is possible.

Formulating successful dairy products can feel like a trapeze act even in the best of times. And 2020 was hardly the best of times.

Americans' love affair with cheese is defying gravity. According to Chicago-based market research firm IRI, over the 52 weeks ending Sept. 6, 2020, natural cheese retail sales were swinging high through the air.

Retail ice cream sales might not have being eating fire this year, but they certainly have been on fire. Over the 52 weeks ending Sept. 6, 2020, dollar sales in the ice cream subcategory of the larger ice cream/sherbet category were up 13.4% (to $6,841.8 million).

The dairy industry has been facing a variety of challenges this year, most notably, the COVID-19 pandemic. Dairy Foods asked the top executives of leading dairy associations to discuss the industry's more significant issues, as well as its greatest opportunities.