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Dairy processors ask a lot from packages. The design graphics need to communicate the brand clearly. Some dairy marketers also want environmentally friendly containers. Here is a look at some new packages, caps and lids with sustainable features.
Changing a package design can be risky. A brand manager doesn’t want to confuse or alienate long-time fans. But times change, as do attitudes. Some health issues, like gluten intolerance, were not as prominent a few years ago as they are today.
