consumer marketing - Page 1

Items Tagged with 'consumer marketing'

ARTICLES

Consumers making adjustments as food prices rise

Food prices rose 7.7% between April 2022 and April 2023.

May 18, 2023

To manage their food spending, U.S. consumers are finding ways to manage higher food costs by shopping at value retailers, spending less on non-food purchases, switching to store brands, and canceling committed expenses, like subscriptions, reports Circana.

Kids these days

Understand the Millennial generation so you can sell more dairy products

“Millennials are the topic of endless discussion and analysis. They make us uncomfortable, they’re far from the “traditional shopper,” says the president of Concentric.

July 22, 2014

Marketers of dairy foods and beverages need to understand the world view and the habits of the Millennial generation. For example, 40% shop once a week with a plan in mind and shopping list in hand; 26% are currently or would consider buying food from the online retailer Amazon. Many prefer to shop specialty stores like Trader Joe’s and health food stores like Whole Foods.

Consumer promotions

As the ball drops in Times Square, Saputo kicks off 3 promotions for its specialty cheese brands

To support the participating nationwide retailers, Saputo is using in-store shelf talkers with tear pads featuring coupons.

December 30, 2013

Saputo USA, Richfield, Wis., will start 2014 with three new consumer promotions for its Joan of Arc, King’s Choice and Lorraine brands of specialty cheeses.

Consumer marketing

Study finds big bets on Hispanic, high-growth channels, collaboration are common among dominant CPG companies

Winning CPG companies outperform their peers in four key areas.

August 28, 2012

Consumer packaged goods companies winning in their categories are three times more likely to invest in growth channels and the Hispanic market, 50% more likely to use pricing optimization tools, five times more likely to view retailer collaboration as a strategic priority, and invest twice as much time in talent development.