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    Home » Keywords: » consumer marketing

    Items Tagged with 'consumer marketing'

    ARTICLES

    rsz_circana_logo.jpeg

    Consumers making adjustments as food prices rise

    Food prices rose 7.7% between April 2022 and April 2023.
    May 18, 2023

    To manage their food spending, U.S. consumers are finding ways to manage higher food costs by shopping at value retailers, spending less on non-food purchases, switching to store brands, and canceling committed expenses, like subscriptions, reports Circana.


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    Concentric Releases Newest Study on Decoding Millennial Myth-Conceptions
    Kids these days

    Understand the Millennial generation so you can sell more dairy products

    “Millennials are the topic of endless discussion and analysis. They make us uncomfortable, they’re far from the “traditional shopper,” says the president of Concentric.
    July 22, 2014

    Marketers of dairy foods and beverages need to understand the world view and the habits of the Millennial generation. For example, 40% shop once a week with a plan in mind and shopping list in hand; 26% are currently or would consider buying food from the online retailer Amazon. Many prefer to shop specialty stores like Trader Joe’s and health food stores like Whole Foods.


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    Saputo Lorraine “Game Day Sandwiches & Appetizers”
    Consumer promotions

    As the ball drops in Times Square, Saputo kicks off 3 promotions for its specialty cheese brands

    To support the participating nationwide retailers, Saputo is using in-store shelf talkers with tear pads featuring coupons.
    December 30, 2013

    Saputo USA, Richfield, Wis., will start 2014 with three new consumer promotions for its Joan of Arc, King’s Choice and Lorraine brands of specialty cheeses. 


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    GMA Customer and Management Channel Survey COVER
    Consumer marketing

    Study finds big bets on Hispanic, high-growth channels, collaboration are common among dominant CPG companies

    Winning CPG companies outperform their peers in four key areas.
    August 28, 2012

    Consumer packaged goods companies winning in their categories are three times more likely to invest in growth channels and the Hispanic market, 50% more likely to use pricing optimization tools, five times more likely to view retailer collaboration as a strategic priority, and invest twice as much time in talent development.


    Read More
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    Events

    June 14, 2023

    Studies on an Energy-saving Membrane Element: Optum RO

    Broadcasting live from Dairy Foods' Membrane Technology Forum: In this presentation, we will focus on several case studies that assess the amount of bypass flow and power consumption required for the Optum RO element compared to caged and other shelled elements when operated at similar pressure drops and recoveries.

    June 14, 2023

    Generative AI for Membrane Filtration Equipment and Beyond

    Broadcasting live from Dairy Foods' Membrane Technology Forum: This session aims to delve into the concept of Generative AI, exploring its diverse applications within the industrial landscape and across departments.

    View All Submit An Event

    Products

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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