Items Tagged with 'dairy milk production'

After a decades-long decline and fluctuating volume, consumers are saying “yes” and “loving” milk's nutritional value, sticking with “real” dairy as the most familiar option over perceived, heavily processed plant-based alternatives.

Two-thirds of U.S. shoppers said they have consumed milk in the past month. Additionally, when looking for a good source of protein, 32% of U.S. shoppers said they look for packaged foods that contain dairy, according to a 2025 report from St. Louis-based Nextin Research by MarketPlace.

Circana reports that in U.S. multi-outlets and convenience stores for the 52 weeks ending Aug. 11, the overall milk category notched $19.6 billion in dollar sales at a slight 1.2% decrease over the prior year. In the “all other” refrigerated milk segment, however, it was near-perfect fall sunshine with 21.2% growth and $252 million in sales.