Articles by Miranda Abney

MilkPEP’s Milk It! campaign shakes up the norm
Kids at play

MilkPEP’s Milk It! campaign shakes up the norm

Milk has lost ground among children. More than 500 million gallons of milk were lost to declining consumption in the age group 2 to 17.
Miranda Abney
June 12, 2017

MilkPEP’s new Milk It! Campaign meets children where they play (on YouTube, cable TV and at grassroots events) and to support them as they make daily decisions about what to drink. The goal: build lifelong milk drinkers.


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