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Thirty-five years ago when I began my career in the dairy foods industry, it was a unique time. The dawn of the 1980s brimmed with promise and hope for the United States. Ronald Reagan had been elected the 40th president, and it was a time of big, new and exciting ideas.
It is time for a serious dialogue about changing the Federal Milk Marketing Orders, which no longer make sense, and the standards of identity, a straightjacket that stymies dairy product innovation.
Priority numero uno: phase out government-set milk prices. Let the free market work. Second: elect a business-friendly Congress. Third: Innovate with new products and packaging.
We as an industry understand what the former editor of the Harvard Business Review Theodore Levitt meant when he observed, “Creativity is thinking up new things. Innovation is doing new things.”
It’s hard to be optimistic with so many fundamentals in disarray - millions are out of work, the stock market gyrates daily and our President and Congress seem incapable of reaching agreement on ways to change our course or to even send a message that stability and hope lie ahead.