Dairy-related free-standing insert activity was light this week. Dairy processor Saputo offers a trial membership at Curves, while General Mills promotes its Yoplait yogurt brand.
You make it, ship it and show it. But the ultimate goal is to have the consumer put your dairy foods in her cart, take them home and serve them to her family.
Grocery retailers have been adept at offering promotions, but not solutions. The Innovation Center for U.S. Dairy worked with retailers in test markets on “solution centers.” Rebecca MacKay, the vice president for strategy, insights and planning, told me the Innovation Center developed a “Breakfast Zone” concept that gave shoppers new ideas for the morning meal.
Ben & Jerry's, J&J Snack Foods, HP Hood's Heluva Good! brand, Dean's and Saputo are among the dairy processors and brands using free-standing inserts this week.
Jim Carper's Dairy Case blog reviews this week's dairy news headlines, including: dairy processor Grassland plans to double the capacity of its milk plant; Hamdi Ulukaya, head of yogurt maker Chobani, receives an award; Coke is going to distribute dairy beverage Core Power, a popular recovery drink for athletes; the Dairy Council of California promotes the health and nutrition benefits of milk.
A look at the people, products and processors making the news this week. In this edition: Dairy Farmers of America, Unilever, Golden Glen Creamery, Karoun, Safeway Lucerne and more.
Forget neck ties, golf shirts and power tools as Father's Day gifts. What Dad really needs is ice cream. That was the theme of dairy-related free-standing inserts for the week beginning June 10.
Men of a certain age will remember Bill Cosby’s routine about his anticipation of ice cream following his childhood tonsillectomy. “Ice cream! I’m gonna eat ice cream!” I listened to that album (“Wonderfulness”) nonstop for months.
Dannon is committed to bringing products to market quickly. Fostering internal communication and outside collaboration with suppliers helps the yogurt processor achieve that goal.
When European food makers speak about the potential for their products in the United States, their pupils dilate, they salivate and their hearts race. Take yogurt, for example. Here, we eat 12.8 pounds per person per year. In parts of Europe, annual consumption is as high as 60 pounds per person. Canadians also eat more yogurt than Americans. Per capita consumption was about 22.2 pounds in 2011. If the U.S. just reached Canadian proportions, it would mean nearly doubling the category, which today is valued at approximately $5.5 billion, according to Dannon.
A recap of the people, products and processors making news in the dairy industry. This week : IDFA, DMI, Hood, DCI Cheese, Challenge, Hershey Creamery, Promised Land Dairy, Crave Brothers, Dallas Wuethrich and more.