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Mike Richmond is president/CEO of Packaging and Technology Integrated Solutions (PTIS), a management consulting company with a fresh approach to packaging.Reach him at mike@ptisglobal.com.
Packaging value is the “Holy Grail” for packaging leaders across the value chain. The packaging world is still trying to break the code and we are getting closer. We have identified a number of components and tests that we can use to help us understand if the new packaging on a product refresh or a new product is worth the money.
Take a holistic and collaborative approach to packaging design. This approach is about leveraging all of the design-related components early in the new product idea process.
Over the last five years, there has been more thought and attention given to design and sustainability issues early on in the packaging process. This will become even more important in the future. So it is critical at the beginning of the development process to consider a package’s design, sustainability and end of life.
While the term “open innovation” may be new to some, it has been around for a decade (or maybe even a century). Simply put, open innovation is about sourcing new ideas and concepts from outside the organization to help develop new innovative, creative and money-making ideas for the company.
Sustainability and sustainable packaging (SP) have not only survived the recession, but also have thrived. As a result, I think we can say this is not a fad but a legitimate trend.
The move from private label (PL) to private brand (PB) has been developing and making a lot of progress over the last five years in the United States.At the last
Sustainability and sustainable packaging survived the 2009 recession and even prospered in a few areas like recycled polyester (rPET) incorporation in frozen food and fresh salad trays and various beverage
Michael Richmond, Ph.D.With the recession upon us, we can hunker down or we can step up and hop on the innovation bandwagon – I like the latter.Recently I attended the