Protein “Pumped Up” Vanilla Gelato is the first protein gelato offered in a 5-liter format designed specifically for foodservice, according to the company.
Frios Gourmet Pops, based in Mobile, Alabama, has a straightforward mission: to deliver moments of happiness. Their franchisees are known as “Happiness Hustlers.” For CEO Cliff Kennedy, who has held this position for eight years, creating these moments often involves evoking childhood memories, which is reflected in many of their flavor offerings.
The reformulation launches alongside a partnership with rugby medalist Ilona Maher and a nationwide protein for all campaign designed to bring protein clarity to everyday consumers.
Lily, the heart of the brand, was reimagined through a custom, hand-drawn illustration that feels both nostalgic and fresh. Expressive, warm, and full of personality, Lily evolves from mascot to storyteller. Paired seamlessly with the newly customized typography in the Brown Cow logo, she invites consumers into a world where indulgence is simple, honest, and rooted in tradition.
As part of the agreement, Mini Melts USA will operate Magnum-branded vending machines nationwide, helping advance the frozen dessert company's out-of-home growth strategy.
Blending technology with indulgence, the Silent (à la) Mode Spoon is a typical food-safe spoon that doubles as a tool that silences your phone and delivers the perfect bite-sized scoop for enjoying Halo Top ice cream, uninterrupted. The enhanced utensil features a discreet NFC (Near Field Communication) chip that simply and safely connects to your device. The chip is compatible with most smartphones, including iPhone and Android devices.
The report highlights key industry segments, with meat and poultry (29.2%), prepared foods (14%), and dairy (12.4%) representing the largest shares of the market, while sectors such as pet food, inspection equipment, and prepared foods are expected to see some of the strongest growth through 2030.
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